Benefits of Blogs for small business

Benefits of Blogs

While an E-news service conveniently delivers news to subscribers’ inbox, blogs consist of a series of articles which are read online on a website or social media platform. The benefits of blogs are worth the investment of setup and article creation, since they can achieve multiple goals at once.

Keywords in Blog Articles

Typically, website owners will create a blog focused on their area of expertise in business or industry. Consumers are seeking to be well informed before purchasing goods or services. The information available online allows the savvy buyer to research not only the product options but also the companies providing the goods and services.

Your opportunity with a blog is to guide your consumers to your website by capturing the keywords and hot topics that potential buyers are searching and incorporate them into your blog articles. In this way, your blog can help optimize your webpages for Google and increase the number of visitors to your website. If your goal is to add fresh content and keywords for improved search engine results, be sure to build the blog on your own website domain (blog pages stay within your “.com”). Blogging services may look attractive, but realize that if you choose to host your blog on a website domain other than your own, you are providing this content to their website, not your own.

A Captive Audience

Once your visitor has landed on your blog pages, you have a platform to showcase your business expertise and highlight your competitive edge. For instance, your articles can describe the pros and cons of different installation methods or compare quality/higher cost versus disposable/lower cost options of a particular product. Sum up your article with what type of product or service your company offers. Be sure to include a ‘call to action‘ such as links to your social media, service pages, or online store.

Whether your blog is designed to inform or entertain, the benefit of blogs depend largely on increasing your audience, reader engagement, and enticing readers to return for future articles. Keep your content fresh, authentic & original and always consider the value to your readers.

Many businesses want to reap the benefits of blogs, but are in need of time, knowledge or personnel to get a blog underway. With expertise in copywriting, search engine optimization, web design and marketing, we are well equipped to provide full blogging services to your business. Contact us for more info.

Like the idea of delivering your articles and news directly to your reader’s inbox? Check out the benefits of e-news.

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