Color texture depth in design

Graphic Design

Colour, texture & depth in design

Your brand concept is defined, your logo looks great, and now it’s time to expand your look with graphic design. Today, there is a multitude of design platforms including your website presence, social media like YouTube or Twitter, and print mediums such as trade magazines, vehicle wraps, and signage. Your branding may be simple, flat, and bold with high contrast, or highly complex, with embellished painterly designs. Digital tools and talent allow graphic designers to incorporate colors, textures, depth, and dimension to your designs.

Consistency is Key

Whatever form of advertising you choose, one of the most important key concepts is to keep it consistent. In a sea of media advertising both online and offline, your clients and wider markets need to find and recognize your business quickly! Instant visual identity is crucial to hold the attention of your viewers long enough to engage with your content. Consistent visuals in branding convey a sense of familiarity, dependability, and trustworthiness.

How is this achieved? By designing branding pieces that are well suited for each unique marketing venue, yet include your core branding and visual identity. While your logo may remain the same, the ad layouts, banners, backgrounds, and signage can expand both visually and textually. Yet each graphic design piece contains a similar and identifiable look, tieing them together to form your brand family.

Fluid Designs

Another important element of graphic design is flexibility. When designing for online viewing, graphical elements need to look great in a range of sizes and resolutions. Mobile responsive rules demand that your designs adapt to desktop, tablet, and smartphone device sizes to retain optimal visibility and the best user experience. The graphic may simply expand or contract or only one area of the graphic may display, leaving some parts out of view. These manipulations of the display are important considerations when designing your graphics.

Further, creating your social media platforms or website features requires design pieces that meet the aspect ratios and size criteria set out by design elements like backgrounds, banners, and profile graphics. This does take a combination of planning, forethought, and creativity in choosing a design schematic.

The Big Picture

While designing an eye-catching 3-fold brochure requires some cold skills, the plethora of online outlets pushes graphic design talent to a whole new level. Our design team knows how to spin-off a great brand to create print and digital graphics that complement your identity. From large format designs for signs or vehicles to social media graphics, web designs, and digital brochures, we can make it happen!

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