Your Identity In Shape, Color & Texture
Once you have your marketing objectives defined, we can get to work on developing your overall brand and visual concept. When it comes to your brand strategy, your logo is the visual centerpiece for all your marketing efforts. A professional logo design is a small piece of “advertising real estate” and it needs to accomplish a lot:
- Does your logo easily identify your business and industry? At first glance, we want to know who you are and what you do. A good logo design will convey your business without looking busy or sending too many messages.
- Does your logo appeal to your target market? For instance, if your business is a play center for children, you don’t want to use formal fonts or serious color schemes. If you’re in the legal industry, let’s hope those fonts and lines are not playful, but convey sense of stability and trustworthiness.
- Is your logo so busy that it’s hard to look at or gets confusing and sends too many messages? If images are used, are they professionally designed or does it have a copy and paste or clipart appearance? If it looks like it was hastily thrown together, that’s exactly the message you will convey about your business to your clients and prospects.
- Is your logo scalable to the smallest size requirement (such as social media profile posts and small print materials like letterhead) to the largest size requirement (such as billboards or vehicle designs) without losing quality or readability?
- Consider variations that are needed, such as favicons for browser display or avatars for social media platforms and chats. Additional logos can be designed as part of the brand family or with distinct branding for sister companies, product labels, and separate target markets.
If you need a logo for a new business or your current logo does not meet the above criteria, investing in professional logo design is a wise decision. Let’s talk about logo design!