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August 29, 2016
the Mighty Pen Let's Sit Down at the Writing Table

... But, wait! Before you dip the quill, let's talk about What To Say and How To Say It ...

We don't want to judge a book by it's cover. But if it's designed right, the eye-catching imagery and title will get our attention and entice us to find out what's inside. If a website is really going to get our attention, we need looks and substance. By now, I'm sure you've heard the term "Content is King". Words rock our world, educate us, and form our intent, purpose and promise. So let's fine tune this ultra important piece of your online marketing strategy.

What to Say:
First you must be clear about the purpose of your website or social media presence. For instance, you may be:
  • Selling Products or Services Online (an Ecommerce System)
  • Advertising Products or Services
  • Generating Leads
  • Delivering Critical Information to Your Customers/Prospects
  • Establishing Credibility
Like any good strategy, you must know your end goal, before you start mapping out the steps to get you there. It's a top down approach in writing too!

How to Say It:
Once you've established your purpose, you and your marketing team can roll up your sleeves and get to work. Perhaps you have someone on your team with solid language skills who can put down some great verbage; good flow, proper formatting, spell and grammar checks ... check! While this is an essential writing skill set and likely all that is needed for a general business letter, the informative style of writing is MUCH different from Marketing Copy. Effective Marketing Copy seeks to motivate a potential buyer and convert prospects into customers. Well intentioned webpage copy will list product features, service awards, competitive pricing - even innovative thinking and some great testimonials. There is a place for this information, but when it comes to really good marketing copy, this is generally not enough. Your buyers must have an intellectual or emotional reason to purchase your product or take the next step in the sales process. Your copy must be client focused - written from the perspective of the buyer, not from an inward company perspective.

It can help to have an objective point of view. LANiMedia can pinpoint your company's strengths, define your competitive edge, create your marketing copy and strengthen your Call to Action.
 

Did you know? ... An amazing script is not only the basis for a great movie, it is also essential for any successful audio or video presentation. To find out more about our script writing services, get in touch with us!

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